Our girl Venus Williams has taken the latest collection for her EleVen activewear line to Selfridges London. She’s debuting the newest addition to her brand, a collection called Atlanta, inspired by the light and energy of summer.
Of course when you think of fashion and London, Selfridges is right up there. Nearly a 110 years on from opening, Selfridges continues to provide the ultimate retail therapy, and home to some of the world’s best luxury brands and the best coffee!
This is Venus’ second international collaboration following her venture into Hong Kong to launch her activewear collection at Lane Crawford last year.
Atlanta collection at Selfridges Pop up Shop
Venus Williams is’nt only keen on winning on court but in sportswear fashion. Many may not know but she has been building her activewear brand Eleven since it first launched in 2007. That’s 11 years! Venus has a degree in fashion and has played an active part in the design process of her collections. In her interview with Style she say,
“designing as an athlete definitely gives you a different perspective because, while I am thinking about style, I am also thinking about performance.”
If you’ve ever watched Venus play in recent years, you’ve probably seen her rocking one of her pieces.
Atlanta Collection at Selfridges Pop-Up Shop
Afrogirlfitness was present at the launch of her new collection at Selfridges London. Williams, made an appearance at Selfridges Friday June 29th for an in-store event and to open a pop-up shop full of pieces from her new line. The collection includes tennis dresses, capris, shorts, sports bras, pull-on pants, colour-blocked jackets, crew neck tops and skirts. Eleven is said to provide style conscious activewear that doesn’t compromise on performance.
“When you’re wearing something, it needs to perform and be comfortable so that your clothing doesn’t distract you from your workouts,” Williams tells SELF.
Atlanta Collection at Selfridges Pop-Up Shop
As you’d expect we had our eye out for the workout pieces (the addiction is real). The colours and patterns of the whole collection is fun and the fabrics are soft and sweat wicking. We love the comfort of the pants and tees; the fact that they provide good support and ease of movement at the same time. We’ve all bought workout pants that looked good but didn’t meet up to performance. For us, training pants need to pass the “ass to grass squat” and a deadlift test to score points. If they don’t roll down at the waist or sag then it’s an order in each colour! We are glad the collection is not only stylish but fits right. Sizes run from XS-XL. What’s best? Most of the pieces in the Atlanta collection are under £100.
Venus’ Atlanta collection launches in the U.S. on 9 July.
