Jameela Jamil is one of the few voices of honesty in the often politically correct climate that social media platforms have become. Jamil is using her position of influence to fight against the constant conditioning of how women have to be and look. Jamil regularly calls out celebrities who push detox and diet products on social media.
After Khloe Kardashian shared the image of her posing with her stomach bare to promote Flat Tummy Tea ‘s products and calling her 2 week progress “undeniable”. The Good Place actress took to the comments and scolded Khloe for her “irresponsible” promoting of the products.
“If you’re too irresponsible to: a) Own up to the fact that you have a personal trainer, nutritionist, probable chef, and a surgeon to achieve your aesthetic, rather than this laxative product… And b) tell them the side effects of this NON-FDA approved product, that most doctors are saying aren’t healthy. Side effects such as: Possible Flat Tummy Tea side effects are cramping, stomach pains, diarrhoea and dehydration…. then I guess I have to. It’s incredibly awful that this industry bullied you until you became this fixated on your appearance. That’s the media’s fault. But now please don’t put that back into the world, and hurt other girls, the way you have been hurt. You’re a smart woman. Be smarted than this.”
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Jamil is aware of how powerfully influential the Kardashians are and their impact on young girls. Jamil has previously opened up about her own experience with anorexia which she developed as a teen.It is therefore no surprise she’s not here for the deceit and would happily call them out individually.
A lot of people have supported Jamil for speaking up on the ‘irresponsible’ promoting of this diet product. Khloe has yet to respond to her comment.
“It’s so disappointing how khloe is always preaching all this love your body, body positivity, fitness stuff, and then goes and sells this stuff for money. It’s a completely conflicting message. So disappointing”
“Khloe please stop using your platform for harm. This is so damaging and a lie. Please do better”
“If your daughter was already a teenager would you let her take this product?”
“Would love to see vids of you drinking it all, as many times as this product recommends it, instead of just posing with it. And then…the videos of the side effects. Now THAT would be a real endorsement.”
“I wish celebrities would promote a healthy lifestyle, not tons of laxative teas and hunger suppressive food. Young girls are looking up to you and they think it will work/ or that its normal…you have so much power, please use it wisely, and focus on the fact that beauty is so much more than what can be seen.”
This is not the first time she has come for Khloe. Back in January she called Khloe out for posting an Instagram story saying the only two things that girls want in this world are to “lose weight” and “eat”
Some celebs would shy away from going hard at exposing this kind of thing for the potential negative impact it can have on their public image and career. Not Jameela. She has previously taken to twitter to also call out Cardi B, Iggy Azalea, Amber Rose who are cashing out on paid partnerships with Flat Tummy tea. She tweeted “Give us the discount codes to your nutritionists, personal trainers, air brushers and plastic surgeons you bloody liars”
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I am so sick of the lies. I was so riddled with eating disorders when I was young. I listened to irresponsible celebrities and bought all these bad products and followed their TERRIBLE and toxic diet tips for how they maintained the tiny weight they were… and I fucked up my metabolism and digestive system for life. I damaged my fertility, I was consumed and mentally ill. I was obsessed and didn’t eat a meal for over three years as a growing teen. I am not going to stop until we teach people to be better allies to women and stop selling this not at all medically sound shit and rhetoric to us. UNFOLLOW THE PEOPLE WHO TELL YOU THINGS THAT MAKE YOU FEEL BAD
We see it all the time on Instagram where celebrities pose with their pink packets of Flat Tummy teas and lollies which we know they probably aren’t using; plus, most (if not all) of them have looked the way they do before the tea even came into the market. I feel the women and mums pushing these diet products have a specific responsibility to their large young audience to promote well-being that does not rely on a single product alone but on balanced nutrition, exercise and a lifestyle that encourages positive mental health. What’s most worrying are the unimpressionable girls who look up to them and buy into the thin-ideal they promote. Female complicity is how the patriarchy thrives. Sadly, many Influential women play a part in sustaining patriarchal oppression of women and as fellow women, we should demand better of them and It’s not demonising to point them out since promoting of “quick fix” products preys upon eating disordered behaviour and the desire for young women to achieve an unattainable beauty standard.
The I Weigh Founder started a petition to stop celebrities from promoting diet products on social media and also to raise awareness about irresponsible celebrity endorsed adverts for diet products. Her hope is that, through the petition, this culture of celebrity diet/detox endorsements will be dismantled and no longer be able to spread lies to the vulnerable people who follow them.
We love this Crusade that Jameela’s on- calling out celebs shilling weight loss products and empowering women to feel valuable and amazing beyond their outer appearance. We hope her work leads to lasting change on Social media Platforms.
What are your thoughts on Jameela’s criticism of Khloe? share your comments below.